F1 broadcasting icon Martin Brundle has reflected on the criticism he faced after making the high-profile decision to leave the BBC and join Sky Sports F1 during a major turning point in Formula 1 television coverage.
Brundle, now one of the most recognisable voices in motorsport, has been a central figure in Sky’s coverage since the broadcaster secured UK Formula 1 rights ahead of the 2012 season. Working alongside commentator David Croft, Brundle has helped shape the modern viewing experience for millions of fans worldwide.
However, his television career stretches back far beyond the launch of Sky’s dedicated F1 channel. Following his retirement from Formula 1 racing in 1996, Brundle quickly transitioned into broadcasting and became a natural fit on television thanks to his detailed analysis and insider knowledge of the paddock.
One of his most famous contributions to the sport arrived at the 1997 British Grand Prix when his now legendary grid walk feature debuted. The segment soon became one of Formula 1’s signature pre-race attractions, blending celebrity interactions, driver interviews and live grid-side drama moments before lights out.
Brundle later moved to the BBC, where he became lead commentator during the 2011 season. At the time, Formula 1 broadcasting rights in the United Kingdom were undergoing significant changes as Sky prepared to enter the sport with extensive coverage and a long-term commercial commitment.
Speaking on The F1 Show, Brundle admitted the decision to join Sky was not universally welcomed at first. Some fans criticised him for leaving free-to-air television, particularly as the number of races available without subscription access began to reduce in the UK.
Despite the backlash, Brundle explained that he recognised Sky’s ambition for Formula 1 almost immediately.
He revealed that the plan to create a fully dedicated Formula 1 channel convinced him the broadcaster was serious about investing in the sport’s future. According to Brundle, that vision made him eager to be involved in the project from the very beginning.
More than a decade later, Sky remains the exclusive primary broadcaster of Formula 1 in the UK, recently extending its agreement through 2034 in a deal reportedly valued at around £1 billion.
For Brundle, the partnership has proven beneficial for both sides, with Sky helping elevate Formula 1’s television presentation while the sport itself continues to grow globally.