F1 Store slashes prices on 2026 kit worn by Lewis Hamilton
Fans of Lewis Hamilton now have a major opportunity to grab official Formula 1 merchandise at reduced prices after the launched significant discounts across several items from the 2026 collection worn by the seven-time world champion.
Hamilton’s move to Scuderia Ferrari has continued to generate huge excitement throughout the motorsport world, and demand for Ferrari-themed merchandise has remained exceptionally strong since the start of the season. However, supporters looking to represent the legendary driver can now do so at a much lower cost, with a range of official products receiving notable price reductions.
Among the discounted items are several pieces from Ferrari’s latest teamwear collection, including team shirts, hoodies, polo shirts, jackets, and Hamilton-branded caps. The sale has cut prices across numerous products that were originally launched as part of Ferrari’s 2026 campaign, giving fans a chance to purchase premium merchandise without paying full retail value.
One of the standout deals includes the official Ferrari 2026 team T-shirt, which has been reduced from its original price, while Hamilton’s signature Ferrari cap featuring his famous No. 44 branding has also received a discount. Team hoodies and jackets, often among the most sought-after pieces in the collection, are also included in the promotion.
The timing of the discounts comes as Formula 1’s popularity continues to rise globally. Merchandise sales have become a major part of the sport’s commercial success, with fans increasingly eager to purchase clothing worn by their favourite drivers. Hamilton’s arrival at Ferrari has only strengthened that trend, creating one of the most marketable partnerships in modern motorsport.
Since joining Ferrari, Hamilton has frequently been seen wearing the team’s updated red-and-white apparel during testing sessions, media appearances, and race weekends. The refreshed design reflects Ferrari’s latest branding direction and has quickly become one of the most recognisable looks in the paddock. As a result, many items sold out shortly after their initial release earlier in the year.
The latest promotion follows a growing trend of seasonal discounts within Formula 1 merchandise sales. Previous campaigns have seen official teamwear from Ferrari, McLaren, Mercedes, and other leading teams reduced by as much as 50 percent, particularly during special events and end-of-season sales.
For Ferrari supporters, the current discounts offer a rare chance to secure official team gear linked to one of the most significant driver moves in Formula 1 history. Hamilton’s switch from Mercedes to Ferrari marked the beginning of a new chapter in his illustrious career, and merchandise connected to that transition has become highly desirable among collectors and fans alike.
With the 2026 season continuing to capture attention across the globe, interest in Hamilton-related products remains high. The latest price cuts are expected to attract even more buyers eager to own a piece of Ferrari’s new era, while also giving long-time Hamilton supporters an affordable way to celebrate the champion’s latest adventure in Formula 1.