Lewis Hamilton Takes on Unique New Role Ahead… read more 👇 full details in the comments section
has added another major chapter to his legendary motorsport career after being announced as a patron of the brand-new M24 Museum, a landmark attraction linked to the iconic 24 Hours of Le Mans. The seven-time Formula 1 world champion will help promote and launch the museum, which aims to celebrate the complete history of motorsport and preserve some of racing’s greatest stories for future generations.
The announcement arrives during a period of growing excitement around endurance racing. Interest in events such as the NĂĽrburgring 24 Hours and the 24 Hours of Le Mans has increased dramatically over the past year, partly due to the involvement of in endurance competition. Verstappen recently competed in the NĂĽrburgring 24 Hours, attracting huge attention from Formula 1 fans who normally follow only Grand Prix racing.
Although Verstappen’s team looked capable of securing victory, mechanical failure late in the event cruelly ended their challenge. Even so, his participation introduced endurance racing to a wider audience and encouraged many Formula 1 supporters to explore a different side of motorsport. Several current F1 drivers have reportedly shown interest in endurance events as well, including young Mercedes talent , who has expressed a desire to earn the famous Nordschleife permit required to race at the Nürburgring.
Despite the growing popularity of the NĂĽrburgring race, the 24 Hours of Le Mans remains the most prestigious endurance event in the world. Held annually in France, the legendary race is considered one of the crown jewels of motorsport and forms part of the FIA World Endurance Championship calendar. The 2026 edition of Le Mans will take place from June 10 to June 14 and is expected to attract millions of viewers worldwide.
This year’s race weekend will clash with Formula 1’s Spanish Grand Prix in Barcelona, meaning no active Formula 1 drivers are expected to compete at Le Mans. However, Hamilton’s new role ensures that Formula 1 still maintains a strong connection to the historic event.
The M24 Museum has been developed by luxury watchmaker together with the , the organisation responsible for organising the 24 Hours of Le Mans. Built at the entrance to the famous , the museum replaces the former Le Mans museum and is designed to become one of the world’s leading motorsport attractions.
The new museum is scheduled to officially open on May 28, with fans from around the world expected to visit during the Le Mans race weekend. Organisers have also confirmed that ticket holders attending the 24 Hours of Le Mans will receive free access to the museum during the event.
Unlike many racing museums that focus on a single category, M24 aims to celebrate all forms of motorsport. The venue will showcase the history of Formula 1, endurance racing, rallying, motorcycle racing, and junior single-seater categories. Visitors will be able to explore historic cars, rare memorabilia, archives, and stories that capture more than a century of innovation, bravery, and competition.
One of the biggest attractions inside the museum will be a significant piece of Hamilton’s own racing history. The famous , the car Hamilton used to secure his fifth Formula 1 world championship in 2018, will be displayed prominently at the entrance of the museum. The W09 is widely regarded as one of the most dominant Formula 1 machines of the hybrid era and represents a defining moment in Hamilton’s remarkable career.
Speaking about the project, Hamilton praised the vision behind the museum and described it as far more than a traditional collection of race cars. He explained that M24 is intended to become a true home for motorsport storytelling, highlighting the people, technology, and unforgettable moments that shaped racing history.
Hamilton also praised the museum’s collection of Formula 1 cars and historic memorabilia, calling the venue “truly unique.” With legendary vehicles from multiple racing disciplines gathered under one roof, the M24 Museum is expected to become one of the most important destinations in global motorsport culture ahead of Le Mans 2026.