Celtic are rumored to be extending their partnership with kit manufacturer Adidas next season, with the club reportedly set to be elevated from a Premium B-tier to a Premium A-tier team under the Adidas umbrella. This upgrade would position Celtic alongside some of the biggest names in world football, such as Manchester United, Arsenal, Juventus, Bayern Munich, and Real Madrid. As part of this new arrangement, the Scottish champions are expected to receive a retro-inspired third kit, a trend that has gained significant popularity among fans globally in recent years.
The demand for retro-style kits has surged, with fans appreciating the nostalgia and vintage aesthetics. Celtic’s potential new third kit would likely follow this pattern, bringing back elements of classic designs while incorporating modern touches. This blend of old and new resonates with many football supporters, as evidenced by boutique outlets that reimagine current kits with retro sponsors, offering a hybrid of past and present.
Despite the excitement over kit designs, there has been some mixed reaction to Celtic’s current kit sponsors. While the club does offer sponsor-less versions of their kits, many fans feel that a well-placed sponsor can enhance the overall look of the shirt. Some, as in the case of retro sponsor recreations like applying the CR Smith logo from the 1990s, are particularly fond of seeing nostalgic logos grace the iconic hoops again.
In Europe, Celtic have taken a unique approach by featuring the Celtic FC Foundation as their kit sponsor, replacing commercial sponsors. This highlights the club’s charitable work and showcases a different look when playing in continental competitions, providing a meaningful alternative to standard commercial partnerships.
As fans eagerly await the official announcement of the new Adidas deal and the release of future kits, it’s clear that Celtic’s association with Adidas has been well-received, with hopes that the upcoming retro third kit will be a hit among supporters.
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