Formula 1 and American Express have announced a new multi-year sponsorship, extending their partnership beyond the Americas to a global level. This agreement designates Amex as an Official Partner of F1, covering races across Australia, Asia, Europe, the Americas, and the Middle East. The collaboration aims to enhance the fan experience at select F1 Grands Prix throughout the year.
American Express Card Members will enjoy exclusive benefits such as Amex Presale Tickets, Paddock Club and Grandstand access at select events, and various hospitality offerings for business clients. Additional perks will be available for Card Members at 15 races during the 2025 season, including:
– Melbourne, Australia (March 14-16)
– Shanghai, China (March 21-23)
– Suzuka, Japan (April 4-6)
– Imola, Italy (May 16-18)
– Monaco (May 23-25)
– Barcelona, Spain (May 30-June 1)
– Montreal, Canada (June 13-15)
– Silverstone, UK (July 4-6)
– Zandvoort, Netherlands (August 29-31)
– Monza, Italy (September 5-7)
– Singapore (October 3-5)
– Austin, Texas (October 17-19)
– Mexico City, Mexico (October 24-26)
– Sao Paulo, Brazil (November 7-9)
– Las Vegas, Nevada (November 20-22)
This partnership aims to create exceptional experiences for F1 fans, offering American Express Card Members unique access to some of the most exciting events on the racing calendar.
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These benefits will extend to the 2024 Las Vegas Grand Prix (November 21-23), offering similar perks in the East Harmon Zone. Emily Prazer, Chief Commercial Officer of Formula 1, highlighted Amex’s role in enhancing race experiences and supporting initiatives like the F1 Academy, an all-female racing series. Elizabeth Rutledge, Chief Marketing Officer of American Express, emphasized the partnership’s value in connecting with F1’s growing young fanbase, particularly Millennials and Gen Z, who are a key segment for Amex.
American Express has been an early supporter of the F1 Academy, backing the 2024 season and drivers like Jess Edgar. This new global sponsorship aligns with Amex’s broader strategy of offering exclusive sports and entertainment experiences, solidifying its commitment to providing unparalleled access for Card Members around the world. The partnership promises to enhance fan engagement at F1 races globally, creating memorable moments for enthusiasts and Card Members alike.
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