Roger Federer has signed a multi-year endorsement deal with Rolex, marking his return to the luxury watch brand after previously endorsing them earlier in his career. Federer had initially moved away from Rolex in 2004, opting instead for a deal with Maurice Lacroix. However, after two years of his five-year contract, he ended his agreement with Maurice Lacroix by paying a “break-up fee” to return to Rolex.
Philippe Merk, CEO of Maurice Lacroix Worldwide, expressed no hard feelings about Federer’s departure. Merk noted that the partnership with Federer had been a positive association for the brand, helping them host 15 major events and giving them more success than initially expected. He added that the remaining time in the contract likely wouldn’t have had the same impact as the earlier period, signaling a satisfactory end to their collaboration.
Federer’s partnership with Rolex is significant, as Rolex is known for associating with athletes who exemplify excellence. On the Rolex website, Federer’s page acknowledges his ongoing legacy with the tagline, “Let’s not talk history yet. He’s still making it.”
This endorsement with Rolex aligns Federer with a brand that represents longevity, precision, and performance, qualities that have defined his tennis career.
GET MORE NEWS ON SPORTWORDS.CO.UK
Leave a Reply