Breaking News:Aston Villa have agreed ‘top-tier’ deal after Celtic reveal – expert

Aston Villa have made another significant appointment by bringing in Adrian Filby as their new chief commercial officer, previously from Celtic. Finance expert Stefan Borson noted that Villa are in a “sweet spot” both on and off the pitch, following their recent momentum.

Filby, who announced his move via LinkedIn on 30 September, had spent 21 years in two stints in a similar role at Celtic. One of his primary challenges at Villa will likely involve securing a new front-of-shirt sponsorship deal. With the club’s qualification and promising start in the Champions League, talks with top-tier brands are expected to gain traction.

Currently, Villa are in a two-year agreement with Greek betting company Betano, worth £20 million per season, the most lucrative in the club’s history. However, Premier League clubs, including Villa, will no longer be able to partner with gambling firms for front-of-shirt sponsorships starting in the 2026-27 season, following a collective decision to phase out such deals.

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