Celtic have reaffirmed their commitment to a self-sustaining financial strategy amid an increasingly challenging football landscape. The club recently announced a significant pre-tax profit of £17.8 million for the financial year ending on June 30, 2024, with a record total revenue of £124.6 million and cash reserves of £77.2 million.
Despite these impressive figures, Celtic Chairman Peter Lawwell emphasized the growing difficulties of securing top talent in today’s football market. He disclosed that since July 1, the club has spent an additional £31.2 million on transfers to strengthen Brendan Rodgers’ squad for the upcoming season, particularly with European competition in mind.
Lawwell reiterated that while the club continues to enjoy domestic success and consistent participation in European competitions, Celtic’s focus remains on financial sustainability. The club’s strategy centers around targeting annual Champions League qualification and nurturing young talent—whether through the academy or external recruitment—to help them progress and potentially achieve lucrative transfers.
Lawwell also highlighted the challenges Celtic face in competing with clubs from leagues with more substantial media rights deals, which have driven up football industry inflation in recent years. Nevertheless, Celtic remains committed to its long-term approach, which has brought sustained success on both domestic and European fronts.
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