Celtic Set for Kit Change as Excitement Builds Over New Adidas Partnership
Celtic FC are preparing for a major kit update, with rumors swirling that the club will soon join Adidas’ elite group of teams. Currently partnered with Adidas since 2020, reports suggest an extension of their deal is close to being agreed, which could bring exciting changes starting from the 2025/26 season.
One of the most notable updates will be the inclusion of the iconic trefoil logo on Celtic’s kits for the first time, along with advanced heat-dry technology. This promotion to the elite tier mirrors the upgrades experienced by clubs like Newcastle United and AS Roma. Previously, Celtic’s kits were in Adidas’ B Premium Tier, but this leap signifies the club’s growing stature in the football world.
Celtic’s commercial success under Adidas has been impressive, with 2023 kit sales generating £29 million and placing them among the top 20 clubs globally for merchandise sales. The partnership is set to continue for an additional five years, making it one of the most lucrative kit sponsorship agreements in Scottish sports history.
Fans are eagerly awaiting further details, especially regarding the club’s next front-of-shirt sponsor, as the current deal with Dafabet expires at the end of the 2024/25 season.
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