The steady stream of high-profile departures from Red Bull Racing shows no signs of slowing, with another senior figure now confirming their exit ahead of the 2026 season. What has already become one of the defining off-track stories of the year has taken another turn, as Senior Communications Manager Alice Hedworth officially announced she has stepped away from the team.
Reports of Hedworth’s departure had been circulating for weeks, emerging shortly before the new Formula 1 campaign began. At the time, her name was added to a growing list of influential figures who have moved on from the Milton Keynes-based outfit. That list already includes prominent names such as Christian Horner, Adrian Newey, Helmut Marko, Jonathan Wheatley, and Gianpiero Lambiase—all of whom have played major roles in shaping Red Bull’s modern dominance.
Hedworth, a familiar presence in the paddock and to fans of the Netflix series Drive to Survive, confirmed the news herself via a social media update. Reflecting on her tenure, she revealed that her time with Red Bull spanned over four and a half years, a period marked by intense work, significant challenges, and multiple championship successes.
In her statement, she described the role as a transformative journey, both personally and professionally. She highlighted how the communications division evolved dramatically during her time with the team. What began as a relatively small operation grew into a highly influential and strategically driven department, helping to elevate Red Bull Racing’s brand far beyond its on-track achievements.
A key part of that growth, she noted, was redefining how the team engaged with audiences globally. Under her leadership, Red Bull sharpened its focus on digital storytelling and lifestyle-driven content, expanding its reach into markets such as the United States and Latin America. This shift also helped the team connect with a broader and more diverse fanbase, particularly younger viewers and female audiences, areas where Formula 1 has seen rapid growth in recent years.
Hedworth was often seen working closely with drivers like Sergio Perez and team personnel, playing a behind-the-scenes role in shaping the team’s public image during a period of sustained success.
Her departure adds further weight to the sense that Red Bull is entering a new era, with several foundational figures no longer part of the setup. While the team remains competitive on track, the scale of these off-track changes raises questions about how its internal structure and identity may evolve in the seasons ahead.